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Australia Industry Report

Trade Businesses
B2B Opportunity Analysis

Plumbers, electricians, builders, mechanics, and other skilled trades. High volume of businesses with consistent B2B service needs and growth potential.

Business Model: Project-based or ongoing service contracts, often owner-operated scaling to employees Growth Rate: 5.2%

Australian Market

Total Businesses 185,000
Avg Employees 4
Avg Revenue $650,000
Growth Rate 5.2%
Churn Rate 15%

Top Cities by Concentration

#1

Sydney Metro

42,000

22.7%
#2

Melbourne Metro

38,000

20.5%
#3

Brisbane Metro

22,000

11.9%
#4

Perth Metro

18,000

9.7%
#5

Adelaide

11,000

5.9%

Typical Business Challenges

Understanding these pain points helps B2B service providers position their offerings effectively.

Finding and retaining qualified staff

Admin and paperwork (hate it)

Cash flow and invoicing

Marketing and online presence

Compliance and licensing

B2B Service Opportunities

Services that trade businesses need, organized by priority tier.

Tier 1

Essential business services

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Accounting & Bookkeeping

Demand: Very High
Frequency: Monthly
Typical Spend: $150-300/month
Sales Cycle: 2-4 weeks

Trades hate paperwork. Quarterly BAS, tax planning, invoicing help needed.

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Insurance

Demand: High
Frequency: Annual
Typical Spend: $3,000-15,000/year
Sales Cycle: 4-8 weeks

Public liability, workers comp, equipment coverage. Often underinsured.

Tier 2

Growth enablers

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Web Design

Demand: High
Frequency: One-time + hosting
Typical Spend: $1,500-3,500 + $50-150/month
Sales Cycle: 2-4 weeks

Many have no website. Simple, fast sites with click-to-call win.

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Signage & Vehicle Wraps

Demand: High
Frequency: One-time
Typical Spend: $1,500-5,000
Sales Cycle: 1-2 weeks

Vehicle wraps are mobile billboards. Professional image matters.

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Payroll Services

Demand: Medium-High
Frequency: Weekly/Monthly
Typical Spend: $150-400/month
Sales Cycle: 3-6 weeks

Needed when they start hiring. Subcontractor management also relevant.

Tier 3

Scaling services

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Business Coaching

Demand: Medium
Frequency: Monthly
Typical Spend: $800-2,500/month
Sales Cycle: 8-12 weeks

Successful tradies hit a ceiling. Help them build systems to scale.

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HR Consulting

Demand: Medium
Frequency: As needed
Typical Spend: $500-2,000/month
Sales Cycle: 6-10 weeks

Hiring, WHS compliance, award compliance. Needed when growing.

Buyer Personas

Understanding who makes purchasing decisions in trade businesses.

Trade Business Owner

owner

Pain Points

Too busy working IN the businessStaff issuesPaperworkCash flow

Decision Style

Quick decisions, values practicality, skeptical of suits

Best Approach

Be direct, show value fast, don't waste their time. Early morning or after 4pm works best.

Seasonality & Timing

Best times to approach trade businesses for B2B services.

Peak Months

MarchAprilSeptemberOctoberNovember

Slow Months

DecemberJanuaryJuneJuly

Timing Notes

Construction follows good weather. Trades are busiest when they're also most stressed about admin.

Get Trade Businesses Leads

Access 185,000 trade businesses in Australia. Pre-qualified leads for B2B service providers.

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