Focus on Buyers.
Not Browsers.
Not all leads are equal. We score every business across 47 signals and categorize them as Hot, Warm, or Standard - so you know exactly who to call first.
The Three Lead Tiers
Every lead is categorized based on buying signals and fit. Here's what each tier means.
Hot Leads
These businesses have proven problems you can solve. Urgent needs, clear pain points, high buying intent.
Warm Leads
These businesses naturally need your service. Good industry fit, room to grow, no obvious existing provider.
Standard Leads
All businesses in your target category. Verified data, category match, good for volume outreach campaigns.
How Scoring Works
Every business is scored across multiple signal categories.
Positive Signals (Add Points)
- Pain points detected in reviews +10-20
- Strong industry match +15-25
- Website issues found +5-15
- Declining rating trend +10-15
- Compliance requirement +15-20
- No obvious competitor +5-10
Negative Signals (Reduce Points)
- Already has your service type -20-30
- Very high rating (don't need help) -5-10
- Very low review count -5-10
- Permanently closed signals -50
- Chain/franchise (harder to close) -10-15
The Math That Matters
Why focusing on Hot leads first dramatically increases your ROI.
If you called leads randomly vs. by score:
By calling Hot leads first, you get 60% of the revenue from just 20% of the calls.
Stop Wasting Time on Cold Leads
Get scored and tiered leads - know exactly who to call first.
Browse Lead Lists